It’s a little too late for an apology – as far as annoyed Apple iPhone customers are concerned. A long-suspected theory that Apple purposely slows down iPhones has come to fruition. Unfortunately, this acknowledgement did not initially come from Apple, but rather an Apple developer, and then later acknowledged by Apple. A real embarrassment to the company!
Since then Apple has issued a letter to their customers (available on their website) apologising for the ‘misunderstanding’.
In its carefully worded letter to Apple customers, Apple states “Our goal has always been to create products that our customers love, and making iPhones last as long as possible is an important part of that.”
We’ve been hearing feedback from our customers about the way we handle performance for iPhones with older batteries and how we have communicated that process. We know that some of you feel Apple has let you down. We apologize. There’s been a lot of misunderstanding about this issue, so we would like to clarify and let you know about some changes we’re making.
Apple states in its letter that batteries are “consumable components,” and is offering anyone with an iPhone 6 or later a battery replacement for $29 starting in late January and available worldwide through December 2018. Apple Also states in their letter in “early in 2018, we will issue an iOS software update with new features that give users more visibility into the health of their iPhone’s battery, so they can see for themselves if its condition is affecting performance. As always, our team is working on ways to make the user experience even better, including improving how we manage performance and avoid unexpected shutdowns as batteries age.”
The full letter is available to read here.