Like I don’t see the appeal of it at all, just another silly Web 2.0 service with a silly name

I did not realise the extent to which the stats can be tracked, but I do think twitter will only get better.

When I first saw twitter – I immediately wrote it off, how wrong we can be!

My organisation have been using Twitter for two years now, and are amazed at the sudden interest in it.

We used it to send important updates to our members via text messages (back when the UK service did that!). Today, we still use it for this purpose, however it’s not as useful as it used to be.

One thing that is really interesting about the service, is the macro-data it produces. Organisations such as the BBC can look at the ‘collective picture’ to get an idea what the population is interested in at any given time, and large corporations might use it to find out whether anyone is talking about their new advertising campaign etc etc.

I think it’s here to stay, even if it’s popularity drops again.